Oliver Gassner: Digitale Tage

Tag web2expoberlin

My twitter notes, read from bottom to top.

I liked Katy Sierras presentation (though she is actually *provoking* sexual themes by her presentation material) and Tariq Krims News about Netvibes and it's widget API. Vogels did more of a 'FUD + buy my product' kinda show:

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w.vogels,amazon: ec3 does computing,S3 does storage SQS does messaging and queueing: scalable, cost-effective, reliable and about 18 hours ago from web Icon_star_empty
w.vogels,amazon: what if you did not have to worry about infrastructure. it costs 70% of your energy do do tech & security. about 18 hours ago
w.vogels,amazon: compete onideas not resorces. web-scale computing. amazon does retail, merchants, developers creating webs

w.vogels,amazon CTO now. mike not working. about 18 hours ago from web Icon_star_empty

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ksierra: make shirts for women! Realsex trumps the virtual kind... about 18 hours ago
ksierra: find sth. to send people in the mail. makethe t- shirt before the product. (guy K.) let them show themselves. about 18 hours ago
ksierra: 'unboxing': pics of geeks unpacking their gadget-porn about 18 hours ago
ksierra: electric rain writes their manuals so that people can do sth kick ass in 20 mins. about 18 hours ago
ksierra: presence, smell and touch are important. Let people use their hands. A real present trumps a virtual gift. about 18 hours ago
ksierra: offer serendipity. allow for delightful surprises: staff pickof the day, off-label use encouragement, ... about 19 hours ago
ksierra: outteaching your competitionis the recipe for longevity. about 19 hours ago
ksierra: don't create guillt & fear, don't bait& switch, throw the marketing budget into user learning. make that that sex about 19 hours ago
ksierra: being an expert isnot a matter of talent but a matter of focus about 19 hours ago
@paulinepauline I heard this pres. on audio already. about 19 hours ago from web in reply to paulinepauline Icon_star_empty
ksierra: "it's hard andit's not yourfault!" then they feel less stupid. about 19 hours ago
ksierra: they use your easy tool to do SOMETHING. and that might still be difficult. say "don'tpanic,it's gonna be OK" about 19 hours ago
ksierra: add a "WTF"-button inyour software. help and faqs are not enough. they assume you are happy. about 19 hours ago
ksierra: reduce fear and guilt in the user:kill the WTF-face about 19 hours ago
kathy sierra : creating passionate users. about 19 hours ago

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netvibes: the social widgets will work anywhere soon. about 19 hours ago
netvibes: widgets can be marked as "social". see the widget activity of friends. widgetize the web in an open way. about 19 hours ago
netvibes: partner of opensocialand soon aa facebook app.social rss: what are my friends reading. integrate apis in widgets. about 19 hours ago
netvibes: brabds can create and spread their widgets. was: "me and what I want" will be: netvibes uwa + socialAPIs = social about 19 hours ago

netvibes: how can we speed up the spread of widgets? about 19 hours ago from web Icon_star_empty
tariq krim will present netvibes ginger about 19 hours ago

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ms:our most interesting aquisition was aquantive online advertising. about 19 hours ago
ms: if you define winning as be number 2 or three it is alsowinning. tim: is ms gonabuy yahoo and be number 2? about 19 hours ago
ms on opensocial: we will be working closely with facebook. about 19 hours ago
@mrtopf I am twittering ererything anyways about 19 hours ago from web in reply to mrtopf Icon_star_empty
tim:will a phone be a competitor topcs? ms: no they both will be companions. about 19 hours ago
tim+ms agree: tieing ppl to mobile carriers sucks. about 19 hours ago
tim: what is happening inmobile. ms: the formfactor of mobile devices is vanishing. there will be the move from voice centric about 19 hours ago
ms: our customers say we update our software too frequently. too frequent updates can influence comaptibility. about 19 hours ago
ms: "seadragon has supercool innovation" tim 2.0 likes it too. "we now caught up." about 19 hours ago
tim 2.0: when ms helped apple they just did it to have one competitor left so they would be safe from the justice dep. about 19 hours ago
tim 2.0: the challenge is to make advertising interesting content. ms: how do I become aware of things I am interestingfor about 19 hours ago
oneof the reason of the ms-facebook deal was the evolution offb and exploring advertising there about 19 hours ago
ms: europe sees investment in mobile and 2.0 and IPTV. People want a personalized TV. Ifthe advert is tailored you get an emotional connecti about 19 hours ago
ms: the consumerization of the pc is super-relevant. we differentiate with services. europe is different from the us in the mobile space. about 19 hours ago
ms is 'multicore': desktop, server, Online/advertising, consumer software (something). about 19 hours ago