Steve Rubel (Edelman): 10 trends that will shape the marketing future #next08
Posted by Oliver Gassner • Thursday, May 15. 2008
'Mass reach' died in 2004. The mass audience is passive.
Pity, I was live twittering and lost a lot cause the wifi went down. Blogging seems to be better.
He was talking about attention coollapsing, data needing to be protable, geeks being the intercae between a digital community and marketing etc.
Cases were the NBA and Blendtech who allow their content to be portable and being present on social sites and offer data to take along.
Pity, I was live twittering and lost a lot cause the wifi went down. Blogging seems to be better.
He was talking about attention coollapsing, data needing to be protable, geeks being the intercae between a digital community and marketing etc.
Cases were the NBA and Blendtech who allow their content to be portable and being present on social sites and offer data to take along.
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