Oliver Gassner: Digitale Tage

(Diese Beschreibung ist noch 'beta'. Verbesserungsvorschläge?)


Google Groups ist ein Dienst, der Zugang zu zwei verschiedenen Arten von 'Diskussionsumgebungen' schafft.
- Dem Usenet (/einem der ältesten Gruppendienste des Netzes)
- sogenannten 'Mailinglisten': Informationsverteilern, die man als Newsletter oder Diskussionsumgebung per Mail nutzen kann (ähnlich alt wie das Usenet)

Um Google Groups zu nutzen benötigt man ein Google-Konto (d.h. einen Login für Google).

Als diese kann dienen
- eine bestehende Google-Mailadresse
- eine beliebige Mailadresse, die man als Google-Konto registriert (dann wird die Mail auch dorthin geschickt)

In ersten Falle gibt man einfach die Google-Mailadresse und deren Passwort beim Login in GGroups ein.

Im zweiten Falle klickt man auf "Konto einrichten".
- Dort trägt man die bisherige Mailadresse ein
- und wählt ein Passwort, das man 2* eintippen muss.

Danach kann man eine alias (Spitznamen) wählen (der richtige ist hier das beste ;) ), seinen Standort angeben (wichtig wegen Uhrzeiten) und den Geburtstag angeben (manche Listen sind 'ab 18', deshalb sollte man zumindest das richtige Jahrzehnt ansteuern).

Und natürlich muss man noch ein verzerrtes Wort entziffern und abtippen. (Um zu beweisen, dass man kein Roboter ist.)

Dann kann man wenn man mag die Nutzungsbedingungen lesen, abnicken muss man sie aber ;)

Danach bekommt man eine Mail an die angegebene Adresse in der man ein Bestätigungslink klicken muss - um abzusichern, dass dass Dritte einem nicht einfach anmelden können.

Danach kann man sich auf der Seite der Google-Group, der man beitreten will, mit Mailadresse und Passwort anmelden.
Jeder dieser Gruppen hat eine ganz bestimmte Webadresse, auf der man alle Aktionen und Einstellungen (auch das Abbestellen) vornehmen kann, sofern man eingeloggt ist.

Dort wird man dann Mitglied und kann ab sofort mit der genannten Mailadresse als Absender/Empfänger an der Diskussion teilnehmen.

Another answer to a XING thread: What is your number 1 metric for social media? - Social Media Monitoring | XING

My number one metric is my phone.

It rings and someone says:

"I read on the web that you ... Could you do this and this for me?"

And then they threatem me to give me money if I help them.

I usually oblige.

And I start to worry when my pageviews on my blog go down and write some more good articles that some people link and hype and that make other people call me.

OK, most send E-Mail, but when those are 'caught' that se the phone, I know I won ;)

Kevin Kelley wanted to have some recommendations for good twitterers: Cool Tools: Twitteree Recommendations Wanted
@rainer suggested me and said he was not sure what a 'good twitterer' was. So I thought: Well, I want to hand on some hints on what I feel is important, when you use Twitter.

1) Show who you are.
- Add an image as your avatar where people will recognize you from other profiles and when they have met you or are going to meet you.
- Make a short bio that tells people what you care about and what content is to be expected from you.
- Link to a site or page on your site where people can learn more about you. Just linking the company page or the main blog page is lame. (and you won't get any Google juice out of it anyway). If you link to a very special page that you mainly link to from Twitter you will also at least have an indication how many people are interested in info about you.

2) Meet who you have met
- Use the function to find existing frieds on Twitter by letting Twitter have a peek at your e-mail adress book. Twitter is more fun and more valuable if you use it to communicate with people that you already are communicating with on other channels. You might want to repeat this process every 1 or 2 months as there are new people on Twitter and in your mailbox all the time ;) Set a reminder for this in your task managemernt system! NOW! -- You will be surprised how many people you know are already there.
- Also check the blogs you read regulary if the bloggers are on Twitter. Ususally people link to their Twitter-account in the sidebar or you might want to seach the blogs for indications of a TwitterID mentioned. And: Make sure you link to your Twitter account in the sidebar of your blog!
- When you are at an event, make sure that you tweet about it menioning the event-hashtag and also scan the event hashtag in the search for people you met at the event. Follow them, they might follow back.

3) Take it from the net, give it to the net
- When you use information in your blog gained via Twitter: Link to the Twitter account and if possible to the blog of the person you got the hint from.
- If you find useful information on Twitter that might be interesting (or amusing) to your followers: Retweet it using the retweet function.
- Hand on interesting people to follow by creating lists with people who tweet in a certain geographical or topical area. Use the Twitter list function for this.
- Participate in #followfriday using the Hastag #ff as the first thing in your tweet, then follow it by a list of twitterers you recommend, nameing them with the @ followed by the twittername so "#ff @rainer @theone @zellmi @dentaku #followfriday" is the way to do it. Naming just one person is fine (I actually prefer it as it really shows you value the person). You might also hint at the topic the recommended twitterers are twittering about.

4) Be relevant
- It might be interesting for some people, that you are just boarding the bus or having coffee or that you wish everybody a good morning. Usuaslly this is information that you can ADD to a tweet that is really relevant.
When is a tweet relevant? That is very simple. A tweet is relevant, when it motivates people do do something. A question might motivate them to answer, a hint to a webpage might make them surf there. The fact that you are having coffee on the bus will usually just make them shrug and say: "So what?" (Except if they are expecting you to arrive or want to have coffee with you in the Starbucks downstairs. In that case an @-message or even DM would be better anyways) So: Tweet something that can start a dialogue or action elsewhere.
- Also try to point to interesting content via Twitter. And don't only pimp your own content. Also people with 'small' blogs will be very very happy if you send your 4000 followers a hint to their great article.

5) Be comprehensible
- When answering a question that others might not see because the person either Twitters with a 'lock' on theiur stream or because they just don't follow the person, don't just answer 'yes' or 'no'. Make the answer contain enough of the question so that someone just reading your tweet can figure out what the topic is. This way they can decide if they want to join the conversation.
So: @Someone has an new job and twitters about it. You answer:
@someone Congrats (bzzt, wrong)
you answer:
@someone Congrats on your new job as head of marketing
Bingo ;)

OK, what are your tipps on how to be a better twitterer?

(If you also want some 'tech tipps and some hints on what NOT to do on twitter: Tell me in the comments ;))
(If you comment on Buzz: make sure to link a pointer to the buzz URL here in the blog comments thanks ;).)

Update: The Buzz for this is here: http://www.google.com/buzz/114356857651526199159/bn6ySm71KRx/How-to-be-a-good-Twitterer-Twitter-explained

Update: Removed some typos.

• oliverg Rivva
  Social Twitter Buzz Personalized @ rivva
  (tags: iregistered twitter tools rivva *****)
• OpenEMM Home
  (tags: e-mail marketing oss)
• XING-Update: Schneller Nachrichten schreiben | Joachim Rumohr – Der XING-Experte
  (tags: icommented xing phrase-express)
• 100 tips for improving your blog in 2010 : Top Ten Blog Tips
  (tags: weblogs tipps ****)

• http://www.absolit.de/PDF/Leitfaden_Dialogmarketing.pdf
  bis 24.12.2009 gratis downloadbar
  (tags: marketing dialog)
• http://www.absolit.de/PDF/Leitfaden_eMail-Marketing-xmas09.pdf
  bis 24.12.2009 gratis downloadbar
  (tags: gratis e-mail marketing)

stowe boyd - Google-Suche

We don't know what the net is worth

it has a culture of conversation

(his style is a mx of wisecracks and conjectures, he says, read his blog: "/message")

august 199 saw the death of his Newsletter
he discovered 'beehive'
'social tools are emerging'
this would change business and society
marshall Mcluhan: we make our tools and forever after they shape us
they are tools that help us understand what the world means
we don't have a name for the world we are heading to, it is POSteverything, post*

our usage of new media has shifted in share of attention
TV was repurposing radio and the developed its own thing
first old media was pushed through the web
now the web is changing how we percieve media/the world

newspapers are dropping worldwide
we have an awareness of gobalization
media has become part oof market based democacies
cf. J. Rosen
media ruled out non bourgeios groups and individuals
'freedom of the press is grated only to those who own one'
media strongold on global opinion is broken though the web

we have a 'rise of the edge' now
a good network is all edge and no center

after a short time wou wil have 10.000 people reading your blog every month or week)
"and who am I, am just a normal guy"
this is on a pre-industrial sale
it is not necessarily democratic, but everoe can have a voice

a social network was only implicit in blogging
now it has become fused together

this is not a fad, not a shift in taste that will shift back

this is not fighting fpor ppls attention, we have an abundance
we have to learn new ways of perceiving information

we move from asynchroneous e-mail to synchroneyus cat +streams

we move fro secret email to private chat and public streams

we will see more tumbling and twittering
it is differnt from blogging by being a stream
blog: writing - publish - comments
tumblr: I already see the stream while I am tumbling
re-tumbling is easy

people give up blogging because it is not natural to write logn essays

stowe suggested an open tumbling model
so you can cross-tumble...

paradoxes:

- 'The individual is the new group' (cf dopplr)
people create relationships, and become hman through others
-> culture

- Small is the new big (smalltalk is big again)
mediacompanies will have to chage their pace -> live stream conversations

- Meaning is the new search
The network of people I know will transport the news to me.

- Time is the new Space
Is each day we worrk really worth the same?
This is a lie.
We will think about life a differnt way.
Connectedess will trump oter obligations.

- Flow is the new center
where you are most connected is where you ll be at home, we will be engies of meaning, filtering and passing along.
(Ignore people who say this is bad.)

- Links are the new storis
'Linkjournalism': short description # link

->
The 'Post Everything Future'.
Without a sense of belonging we gave alienation and hatred.

We are leaving behind the second class status we had in a mass media culture and become individuals in a social world culture.

YouTube
- A Ten-Step Program to End Email Addiction - John Freeman