How to be a good Twitterer (Twitter explained)

Posted by Oliver Gassner • Monday, March 8. 2010
Kevin Kelley wanted to have some recommendations for good twitterers: Cool Tools: Twitteree Recommendations Wanted
@rainer suggested me and said he was nit sure what a 'good twitterer' was. So I thought: Well, I want to hand on some hints on what I feel is important, when you use Twitter.

1) Show who you are.
- Add an image as your avatar where people will recognize you from other profiles and when they have met you or are going to meet you.
- Make a short bio that tells people what you care about and what content is to be expected from you.
- Link to a site or page on your site where people can learn more about you. Just linking the company page or the main blog page is lame. (and you won't get any Google jouice out of it anyways). If you link to a very special page that you mainly link to from Twitter you will also at least have an indication how many people are interested in info about you.

2) Meet who you have met
- Use the function to find existing frieds on Twitter by letting Twitter have a peek at your e-mail adress book. Twitter is more fun and more valuable if you uzse it to communicate with peple that you already are communicating with on other channels. You might want to repeat this process ever 1 or 2 months as there are new people on Twitter and in your mailbox all the time ;) Set a reminder for this in your task managemernt system! NOW! -- You will be surprised how many people you know are already there.
- Also check the blogs you read regulary if the bloggers are on Twitter. Ususally people link to their Twitter-account in the sidebar or you might want to seach the blogs for indications of a twitterID mentioend. And: Make sure you link to your Twitter account in the sidebar of your blog!
- When you are at an event, make sure that you tweet about it menioning the event-hashtag and also scan the event hashtag in the search for people you met at the event. Follow them, they might follow back.

3) Take it from the net, give it to the net
- When you use information in your blog gained via Twitter: Link to the Twitter account and if possible to the blog of the person you got the hint from.
- If you find useful information on Twitter that might be interesting (or amusing) to your followers: Retweet it using the retweet function.
- Hand on interesting people to follow by creating lists with people who tweet in a certain geographical or topical area. Use the Twitter list function for this.
- Participate in #follolwofriday using the Hastag #ff as the first thing in your tweet, then follow it by a list of twitterers you recomment, nameing them with the @ followed by the twittername so "#ff @rainer @theone @zellmi @dentaku #followfriday" is the way to do it. Naming just one person is fine. YOu might also hint at the topic they are all twittering about.

4) Be relevant
- It might be interesting for some people, that you are just boarding the bus or having coffee or that you wigh everybody a good morning. Usuaslly this is information that you can ADD to a tweet that is really relevant.
When is a tweet relevant? That is very simple. A tweet is relevant, when it motivates people do do domething. So a question might motivate them to answer, a hint to a webpage might male them surf there. The fact that you are having coffee on the bus will usually just make them shrug and say: "So what?" So: Tweet something that can start a dialoge or action elsewhere.
- Also try to point to interesting content via Twitter. And don't only pimp your own content. Also people with 'small' blogs will be very very happy if you send your 4000 followers a hint to their great article.

5) Be comprehensible
- Whgen answering a question that others might not see because the person either Twitters with a 'lock' on theiur stream or because they just don't follow the person, don't just answer 'yes' or 'no'. Make the answer contain enough of the question so that someone just reading your tweet can figure out what the topic is. This way they can decide if they want to join the conversation.
So: @Someone has an new job and twitters about it. You answer:
@someone Congrats (bzzt, wrong)
you answer:
@someone Congrats on your new job as head of marketing
Bingo ;)

OK, what are your tipps on how to be a better twitterer?

(If you also want some 'tech tipps and some hints on what NOT to do on twitter: Tell me in the comments ;))
(If you comment on Buzz: make sure to link a pointer to the buzz URL here in the blog comments thanks ;).)

Update: The Buzz for this is here: http://www.google.com/buzz/114356857651526199159/bn6ySm71KRx/How-to-be-a-good-Twitterer-Twitter-explained

Rivva goes Social, email marketing goes open source, XING goes lightbox - links for 2010-01-08

Posted by Oliver Gassner • Friday, January 8. 2010
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Gratisbücher zu E-Mail und Dialogmarketing (bis 24.12.2009) - links for 2009-12-15

Posted by Oliver Gassner • Tuesday, December 15. 2009
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stowe boyd @ cch09: The social Revolution, 10 years past, 10 years ahead

Posted by Oliver Gassner • Thursday, November 26. 2009

stowe boyd - Google-Suche

We don't know what the net is worth

it has a culture of conversation

(his style is a mx of wisecracks and conjectures, he says, read his blog: "/message")

august 199 saw the death of his Newsletter
he discovered 'beehive'
'social tools are emerging'
this would change business and society
marshall Mcluhan: we make our tools and forever after they shape us
they are tools that help us understand what the world means
we don't have a name for the world we are heading to, it is POSteverything, post*

our usage of new media has shifted in share of attention
TV was repurposing radio and the developed its own thing
first old media was pushed through the web
now the web is changing how we percieve media/the world

newspapers are dropping worldwide
we have an awareness of gobalization
media has become part oof market based democacies
cf. J. Rosen
media ruled out non bourgeios groups and individuals
'freedom of the press is grated only to those who own one'
media strongold on global opinion is broken though the web

we have a 'rise of the edge' now
a good network is all edge and no center

after a short time wou wil have 10.000 people reading your blog every month or week)
"and who am I, am just a normal guy"
this is on a pre-industrial sale
it is not necessarily democratic, but everoe can have a voice

a social network was only implicit in blogging
now it has become fused together

this is not a fad, not a shift in taste that will shift back

this is not fighting fpor ppls attention, we have an abundance
we have to learn new ways of perceiving information

we move from asynchroneous e-mail to synchroneyus cat +streams

we move fro secret email to private chat and public streams

we will see more tumbling and twittering
it is differnt from blogging by being a stream
blog: writing - publish - comments
tumblr: I already see the stream while I am tumbling
re-tumbling is easy

people give up blogging because it is not natural to write logn essays

stowe suggested an open tumbling model
so you can cross-tumble...

paradoxes:

- 'The individual is the new group' (cf dopplr)
people create relationships, and become hman through others
-> culture

- Small is the new big (smalltalk is big again)
mediacompanies will have to chage their pace -> live stream conversations

- Meaning is the new search
The network of people I know will transport the news to me.

- Time is the new Space
Is each day we worrk really worth the same?
This is a lie.
We will think about life a differnt way.
Connectedess will trump oter obligations.

- Flow is the new center
where you are most connected is where you ll be at home, we will be engies of meaning, filtering and passing along.
(Ignore people who say this is bad.)

- Links are the new storis
'Linkjournalism': short description # link

->
The 'Post Everything Future'.
Without a sense of belonging we gave alienation and hatred.

We are leaving behind the second class status we had in a mass media culture and become individuals in a social world culture.

A Ten-Step Program to End Email Addiction - John Freeman

Posted by Oliver Gassner • Friday, November 20. 2009



YouTube
- A Ten-Step Program to End Email Addiction - John Freeman
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Techcrunch Munich: #tcm09

Posted by Oliver Gassner • Tuesday, October 20. 2009
Twitter here - Twitter / Search - tcm09

***

Mathias Roth, iOpus.

"Chrome: why creating products for a new paltform can superharge thir service"
Alertfox: website monitoring startup
Monitoring in real browsers (ie and firefox): AlterFox
- release early & often: worked
- start with basic use-cases
- non-scaleable system saved lots of time (version 2 will be scalable) and helped prioritize
- free accounts were gone soon, less than 10% used it (you can be generous with free versions)
- Purchasebutton from day one, got frst customers on day 1
- paying customers give better feedback than free ones
- extensions open new marketing channels,
-go to a new platform (Crome?)
- With firefox those who hae been there longest make up 50% of the top 100...
- Chrome as a far trickier design than Firefox as far as extensions go, extrensions are not trasferrable
- Few Plugins generate a lot of attenion + first mover advatage
iopus.com/munich is hring BTw ;)
**
Rainer Maerckle, Holtzbrinck
Copy, adapt or innovate?


Case: Vente Privee (2001)
Many copycats came up in F and E and later in D (buyVIP, Brands for Friends (2007)), limango (both putting stress on different segments or tactics) - Otto.de bought limango.

What makes an idea successful?
What are the sources of ideas?
Genius? (rarely)
Transfer? (analogy)
Transport (geographicaly, adapt)
Transcode (new twist) (experteer, applicats pay to see the classifieds)
"transprove" (blue ocean strategy), rethink features, improve it for target customer
overtake, copy execute

after idea: screen (market, potential, competition, financials, etc)

select: explicit vs implicit factors (self estimatio, risk aversion, society/standing), assign weights

execution: soft (planning), hard (do)
copy: main risk is competition: low poetantia
adapt: main risk is execution (as first mover), medium potential
innovate, main risk: market, potential: high

Investors disklike risk but like potential.
Founders need to know what steps they are talented in.

***
Now 3 Mon startup presentations:

Jörg Blumtritt presents: Goutez.net, food for friends
Benedikt Köhler and Michael Reuter an in it, it's about tasking something and has been hacked togehther by the three.
get rid of the middleman, it's local, ppl identify by the way they eat and cook, enablelocal cultures.
(I think that Jörg called it a hobby I guess doe not help...)
producers have to register and are hand picked. (I am stillnot sure I understand what it does.

It's a shop system and there is a catalogue, so it is a joined shop, shop cares for payment, ppl care for delivering, they will earn €€ from provisions.

***
Communote
jens & dirk
Communardo is a software vendor for team collaboration: communote is enterprise microblogging, twitter in the company.
(They do it as a dialoge that takes out some speed...)
http://www.communote.com/homepage/
(I was interrupted, they say it is better than e-mail and gaines some momentum in the end:))
-> jammer? communote is more topic oriented than ppl oriented (as yammer is)
- difference from google wave is that it works, wave is not ready for enterprise use yet
- 5 businesses use it productively, 100+ use it in testing mode
- free for 10 users.
- microblogging /signalling will be art of every bsuiness communication app
- blue kiwi in race does similar stuff
***

Rene Kunkel: graph.me

really the best presentation yet, he explains the profile of a person, the average person
you can tuen things ideas into polls
you can track personal data and challenge other ppl (how often do you shave, how mich money do you spend on clothes
see #graphme

This is the coolest startup right ow, consumers giving you data about themselves
revenue model: uniqe data depth, all quantifiable, correlations with critical mass, targeted advertising, online panel baased in UGC, information channel for media, white label solution (all convincing...)
Privacy is ensured technically, you can register anonymously, no real names o the platform if you do not wish, all the ID is removed in aggregation.
****
Jan Philipp Hinrichs, CaptchaAd.com
You fill out captachs for spam protection.
CA uses Online video advertising for captachs.
so you just have a 5-15 sec ad and need to answer which brand it was for, you can incentivise this.
Intentaional patent os pending.

Income is shared with the publisher.

otto.de is also a customer, handicapped users use it via audio
***

redPanda
Browsers are still the same as 20 years ago.
Relevant info should come to the user.
red Panda shows you news in context, fittig to the page you watch.
(too muc time for story, too little exlaining the uniqueness...)

Fully automated contextua browser.
****
IntelliAd

technology for SEM market / google
(war abgelenkt...)

***
Coffee-Break
***
500 ppl are watching the live stream.
***
ViCommerce.com, Philipp Berner, Berlin

Videoshopping is emotional. and now online.
70% online customers miss the experience
vicommerce wants to improve this experience.
Technolofy SaaS.
Links to a timeline in the video.
You can buy the product from the video by cikcng in the timeline
example: style.de

50% higher conversion
50% longer time on site

EA, C&A, ...
***

getyourguide.com

Passion for travel
you can book travel but hard to book experiences at your destination.
SearchEngine for local touristic services.
Supplier uploads for free and gets all kindsa stuff (marketng) etc.
B2C, B2B (Partner netwirok)
((Great resenartation BTW with lonsta content etc.)
First steps in Switzerland B2B local.ch

***
Directed Edge
live recommendadzion edge
Amazon like recommendadtion at every site.

***
Martin szugat SnipClip.com>

Help brands market in Social Networks
Branded virtual goods (create higher revenue by factor 3)
Traffic & revenue engine
The respective markets of virtual goods and social media marketing.

matin is even mentionaing market size and possible exit partners.
***

Terminii, Geert Peeters
Mittelstand
* focus on their core business
* gain new and retain old customers

- online scheduling of aaapointments
- send reminders, recalls, CRM
- e.g. for a hairdresser etc. he does not want to go to the telephone.
- appoitments for "winterreifen" at your garage
- ...


***
finsearch360.com (valuescope)
some search for key events for professionals (Markus stiefel)

Focussed media monitoring

Boost sales, managers, HR etc. avoid cold calling.
Monitor suppliers or competitors
(he said 'long tail ...9
Freemium
"sales intelience out to the people" at a competitive price (also for individuals)
(this was very fast but nice slides ... ;) )

***
And th winner is...
***
Panel... (Idas blogg ich nicht mehr)
*** drinks

#salesforce director joachim schreiner describes how they listen on facebook and twitter and how they have discussions on their blogs #dnd09

Posted by Oliver Gassner • Tuesday, October 20. 2009
#salesforce director joachim schreiner describes how they listen on facebook and twitter and how they have discussions on their blogs #dnd09

#salesforce director joachim schreiner describes how they listen on facebook and twitter and how they have discussions on their blogs #dnd09

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